The New Audemars Piguet Experiential Watch Haven in New York

Audemars Piguet

Audemars Piguet has introduced its inaugural AP House in the United States, located in the vibrant Meatpacking District of Manhattan. Embodying Audemars Piguet's commitment to innovation and immersive experiences, the AP House represents a groundbreaking transformation of the traditional retail environment.

With a remarkable interior space spanning 5,100 square feet and an expansive 2,800 square feet terrace, the AP House New York occupies the second floor of an original 19th-century building above Pastis, paying homage to the brand's rich heritage. Collaborating with Bonetti/Kozerski Architecture, the design creates an atmosphere of elegance and comfort. Clients are invited to unwind, contemplate, connect, or disconnect in the oak-paneled gallery, showcasing Audemars Piguet's latest and extraordinary timepieces, including a curated selection of Royal Oak 50th Anniversary references. The heritage room takes visitors on a captivating journey through the brand's illustrious history, showcasing a collection of iconic timepieces.

The AP House artfully merges contemporary sophistication with elements inspired by the neighborhood's industrial past. Wide plank oak floors, brick walls, and textured surfaces evoke the essence of Audemars Piguet's identity. Sixty bespoke, mirrored vitrines serve as anchors, drawing attention to the centerpiece—the world of Haute Horlogerie. The outdoor terrace offers a serene sanctuary, complemented by a baby grand piano and a lounge area overlooking Gansevoort Street, creating an inviting ambiance.

Beyond its role as a retail space, the AP House New York serves as a platform for cultivating deeper connections with clients and brand enthusiasts. Ginny Wright, CEO of the Americas, remarks, "AP House New York reflects Audemars Piguet's rich heritage and craftsmanship of extraordinary timepieces, while exemplifying our vision of providing exceptional client experiences." Exclusive events and personalized consultations will be offered, granting guests an opportunity to witness the artistry and savoir-faire that define Audemars Piguet's creations. The AP House strives to deliver an exceptional client experience that reflects the brand's distinctive heritage and craftsmanship.

As a pioneering force in the industry, Audemars Piguet redefines the client experience from the moment visitors step into the AP House New York. Living up to its name, the AP House becomes a home-away-from-home for watch enthusiasts residing on or frequently visiting the East Coast. And for those wondering about the West Coast, Audemars Piguet is preparing to open its doors to a new location in Los Angeles later this summer.

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